As we emerge from the events of the last 2 years, many businesses and brands are looking at 2022 as a year for accelerating growth. Insights into emerging tribes and tides are the key to success. But equally as important is the application and activation of these insights across an organisation which would benefit the most.
The challenge for insight teams and insight leaders is a sizeable one. The insights required are those that ensure your organisation is closer to who your consumers and customers really are now, and those that show you where the new emergent demand spaces are, so you can show up and place bets in the most exciting and promising areas.
In this panel discussion we talk to Senior Insight Leaders and Users about how insights are applied and activated within their organisation, why insights are more critical than ever to inform and shape their future success, and what is expected of insight professionals today.
UK and Global insight leaders, as well as global marketing professionals, who want to capitalise on insights to win in 2022 and beyond.
Watch our latest panel discussion to learn about how they apply insights within their organisations and how we can use insights for growth.
Debrah is Managing Director of MRS, Chair of the Global Research Business Network (GRBN) and Vice-President of the European Research Federation (EFAMRO).
Debrah is co-author of the book, Quality in Market Research: from Theory to Practice, is a Fellow of the Academy of Social Sciences and the RSA and is a Non-Executive Director of the media regulator, IMPRESS.
Andrzej co-founded the next gen insights consultancy Freemavens in 2013.
Freemavens works with multinational businesses like GSK, L’Oréal, Pernod Ricard & Unilever to deliver insights around consumer tribes and market tides as well as running a super agile and provocative 18 week insight transformation programme. He is passionate about humanising data and analytics to inspire greater creativity and business impact.
VP, Global Head of PDC
Alex is the Vice President of CMI’s People Data Centre at Unilever, based in London. He is also the executive sponsor of Unilever’s LGBTQI+ and ally network, proUd.
The PDC’s comprise three pillars; Social & Business Analytics, Consumer Engagement Centres (i.e. Call Centres) and Data Driven Marketing.
Prior to joining Unilever, he was Head of Insight & Analytics at Sainsbury’s and before that Alex had numerous Insight/Strategy and Analytics roles in Banking and Media. He started his career over 20 years ago at Millward Brown as Research Manager working across a range of large international FMCG clients e.g., Guinness Africa.
Head of Skincare Insights
Komal is an Insights professional with over 16 years of international experience across agency and corporate roles. During this time, she has worked with more than 50 global corporates to drive human centricity and power their business decision making with strategic thinking and commercial focus.